Audi & Real Madrid C.F. – the future needs new idols
This film is about game-changers. An attitude that proves you don’t need to look like your idols to become one of them, like Thaisa Moreno, midfielder of the women's team of Real Madrid C.F.. The only person you need to look like is yourself. Those who challenge the present and want a better future are the ones that drive change. This is an attitude Audi shares, innovating, and re-imagining the future of mobility.
Great changes have great protagonists
‘Future is an attitude’ represents the spirit of Audi and also Real Madrid C.F.. Two players that want to inspire the future, motivate new attitudes, and ultimately create change. Both of them understand sportiness as a challenge to innovate and go a step further.
Looking into a future generation
Even though we live in our present reality, we have to bear in mind the future generations ahead. And the mission of Audi in e-mobility is to inspire this new future. We used to understand the power in mobility just like speed, but e-tron engines are created with many more important things in mind. The engine of the future is an electric one that adds up consciousness, autonomy, safety, intelligence and connectivity to it’s power and sense of sportiness.