The Culture Drive – in tune with the city

It all begins with a first step: FC Bayern Munich have switched their car fleet to electric vehicles. Together with Audi, FC Bayern is demonstrating its commitment to a more sustainable future in the city with the aim of inspiring and positively influencing Munich’s citizens.

Sport

From soccer and motorsports to the alpine and Nordic world of winter sports, from the Kieler Woche to the world’s most popular tournament series for amateur golfers: Audi has been a close partner and supporter of regional, national and international sports for decades.

Sport
Racing
Racing history

Home of Football01/18/2021

Audi & Real Madrid C.F. – the future needs new idols

Audi celebrates the new Real Madrid FC protagonists that will inspire future players.

Home of Football12/18/2020

Audi @ FCB World – one partnership, one experience

Audi is part of the newly opened, unique FC Bayern World in Munich city centre. A world of adventure with restaurants and a hotel that invites fans to explore, marvel and shop on seven floors.

Home of Football12/17/2020

Special message with the Audi digital matrix light

With the help of digital matrix LED technology, Audi lighting designer and Bayern Munich fan, César Muntada, sends very special congratulations to his favourite team.

Home of Football11/30/2020

The Audi e-tron triple 2020: this is what sustainable success looks like

With the e-tron triple 2020 wrap, Audi is celebrating Bayern Munich winning the triple in 2020. Audi designer, Marco Dos Santos, explains the exclusive design of the car wrap.

Home of Football

Audi and football: an electrifying partnership. How Audi provides fresh impetus and open up new horizons as a close partner and sponsor of regional, national and international sport for decades.

Formula E11/30/2020

New centrepiece

Audi competes as a factory team in Formula E, which is a FIA world championship for the first time in 2021. The technical centrepiece is the new electric drivetrain and the Audi MGU05.

GT311/18/2020

Customers making careers

The models from Audi Sport customer racing enable the targeted promotion of young talent. The customer drivers Milan Dontje and Dennis Marschall were successful in their rise as racing drivers with Audi.

DTM07/22/2020

With safety again in front

The newly developed HYLO system from Audi provides significantly more safety on all DTM racing cars for the 2020 season.

Audi racing07/15/2020

Historic Race Marathon

Twelve races within 23 days for three Audi factory drivers: René Rast, Robin Frijns and Nico Müller with continuous work in DTM and Formula E.

Formula E07/01/2020

Home Cockpit

Formula E only permits a few testing opportunities on racetracks. That is why Audi is preparing for the all-electric FIA Formula E races with its dynamic driving simulator in Neuburg.

GT306/17/2020

The Lord of the Ring: Frank Stippler

Frank Stippler is the most experienced Audi Sport driver at the Nürburgring. The German has completed around 375,000 kilometres on the most legendary German race track.

Audi Sport

Experience motorsport up close and cheer with our Audi Sport teams at every race. With the Audi R8 and the Audi RS models you can turn roads into racetracks.

Racing history

1999–today: Beginning of the new millennium

With its entry of Le Mans prototypes in 1999 and the return to DTM in 2004, Audi began an exceptionally successful motorsport era with the most superior race cars of their time.

Racing history

1978–1987: The quattro era

The rebirth of the Audi brand in 1965 and the merger of Auto Union and NSU in 1969 added new significance to the topic of motorsport. Audi’s modern motor racing heritage began with the quattro.

Racing history

1908–1968: The success of NSU

NSU was already making a name for itself in motorsport in the early twentieth century. By 1967, the brand had scored notable race victories at motorcycle and automobile races.

Racing history

1929–1964: DKW in racing

DKW, founded by Jörgen Skafte Rasmussen in Zschopau, contested races successfully with two-stroke motorcycles from 1921. DKW touring cars began their motorsport career in 1929.

Racing history

1932–1939: The age of the Silver Arrows

Following the 1932 merger of the automotive companies Audi, DKW, Horch and Wanderer it was important to promote the new Auto Union name. Motorsport was the ideal platform.

Racing history

1906–1926: Origins of racing

The motorsport origins of all the companies symbolized by the “Four Rings”, as well as NSU, go back to before the First World War.

Audi worldwide

Models, products and services – switch to your country / sales region website and discover the regional diversity of Audi.

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