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What is Progress
Audi Innovation Research08/15/2018
Audi has been at home on the roads of the People’s Republic for more than 25 years. But the pulse of the Chinese dragon is accelerating: By 2025, the country is set to become one of the globally leading innovation economies – a good-enough reason to visit it once in a while.
It’s a Tuesday morning in the year 2025. The world has a population of about eight billion people. They work, look after their families and have quite normal lives. But what is regarded as normal in 2025?
Audi Innovation Research09/06/2018
The focus is on the question about their values and attitudes. And the goals are to understand their way of life and to get to know the customers of tomorrow better. We want to know what moves them and how they want to be moved in the future.
How are autonomous cars, ride sharing and intelligent traffic management changing our daily lives? Audi is testing this in cities around the world – including Wuxi and Ingolstadt.
The car as a “third living room”: Based on this promise, Audi presented the showcar Audi AI:ME at Auto Shanghai 2019. Audi designer James Nissen explains how this was implemented.
During the first Audi Remote Hackathon, 25 experts developed sustainable mobility concepts — in only two days. Here, you can learn more about the event in retrospect.
Audi Innovation Research08/04/2022
Customer Impact Program bridges understanding between Audi and modern Chinese female customers.
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