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Home of Football09/19/2021
The stars of FC Bayern Munich know a thing or two about acceleration, technique and dynamics – their skills electrify and inspire millions of fans around the world. In a recent reversal of roles, Audi took 15 players and club officials on an electrifying test drive, during which the FC Bayern stars were able to experience at first hand how fascinating a drive in the new star among Audi’s electric models could be.
Home of Football
The partnership between Audi and FC Bayern was established in 2002. The driving force behind this successful collaboration is the absolute will to win, the goal of being the best in one’s class.
Home of Football08/11/2021
Experience progress in a visual way. The Audi Football Summit became the subject matter for four sports photographers. With creative ingenuity, they interpreted events on the pitch in their own inimitable fashion.
Home of Football07/07/2021
We spoke to three former players from the Bavarian championship record holders about their careers, the supporters and how ‘Technik’ applies to football.
Home of Football06/16/2021
Making the right decisions at the crucial moments is an art. Intuition the associated craft. Intuitively right – for Audi this is not only the Audi Q4 e-tron, but also our partnership with FC Bayern Munich.
Home of Football05/31/2021
Audi is part of the newly opened, unique FC Bayern World in Munich city centre. A world of adventure with restaurants and a hotel that invites fans to explore, marvel and shop on seven floors.
Home of Football04/12/2021
Why did we use Bayern Munich’s Allianz Arena as the venue for the first official unveiling of the Audi e-tron GT? Metaphorically speaking, because great events are often foreshadowed.
Home of Football04/01/2021
Automotive photographer, Frederic Schlosser, has artfully showcased the specially designed Audi in Bayern’s home stadium, the Allianz Arena. In this interview, he tells us exactly how the shoot took place.
Home of Football03/03/2021
Great things often start with a small idea which, thanks to imagination, develops into a narrative that can be shared and then becomes a common reality. For us this is the Audi RS e-tron GT. For Bayern Munich, it’s the sextuple.
FC Bayern München02/14/2021
Suddenly it´s there. A thought, an idea, as if out of thin air. A personality, a process. A moment that changes everything. A real game changer.
Home of Football12/17/2020
With the help of digital matrix LED technology, Audi lighting designer and Bayern Munich fan, César Muntada, sends very special congratulations to his favourite team.
Home of Football11/30/2020
With the e-tron triple 2020 wrap, Audi is celebrating Bayern Munich winning the triple in 2020. Audi designer, Marco Dos Santos, explains the exclusive design of the car wrap.
Home of Football11/05/2020
It all begins with a first step: FC Bayern Munich have switched their car fleet to electric vehicles. Together with Audi, FC Bayern is demonstrating its commitment to a more sustainable future in the city with the aim of inspiring and positively influencing Munich’s citizens.
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